Saturday, January 29, 2011

Untitled

Seriously, who came up with this idea? This late in the game, they are still trying to rent out this mansion in Dallas. They are targeting a high end clientele, yet their marketing material is, shall we say, "lacking?"

I think that "lacking" is the most polite way to say it since they still haven't rented the place out.

The brochure that they put together for the mansion, is nothing more than a MS Word document, with virtually no formatting, printed to PDF.

Methinks the nouveau riche people that would want to rent out the house for $300k, would at least expect an MS Publisher document or something like that.

Sheeshmon, you couldn't think to download a preview copy of InDesign and use that to design the brochure?

I recommend the agent trying to rent out this place watch a couple of episodes of "Selling New York" so she can get an idea of how to put together a marketing package for high end customers.

Here's the link to the brochure so you can see what I'm talking about.

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